Bollywood stars are increasingly venturing into entrepreneurship, launching brands across fashion, beauty, and lifestyle. While Hrithik Roshan’s HRX and Katrina Kaif’s Kay Beauty thrive, with HRX surpassing ₹1,000 crore in revenue, others struggle. Deepika Padukone’s 82°E faces a ₹25.1 crore loss, and brands like Virat Kohli’s WROGN and Shahid Kapoor’s Skult see declining revenues. Experts suggest that success hinges on clear brand identity and alignment with celebrities’ personal images, as seen with Alia Bhatt’s thriving Ed-a-Mamma.
